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Catherine Van Reeth

Toy Industries of Europe
Director General

Catherine Van Reeth joined Toy Industries of Europe (TIE) in December 2009 as Director General when she established a dedicated Secretariat for the organisation, which now has four permanent staff. One of Catherine’s priorities since joining TIE has been educating economic operators and other parties that play a role in ensuring toys are safe about the new Toy Safety Directive 2009/48/EC, which came into force on 20 July 2011. Catherine is a regular speaker at events and seminars on toy safety and other relevant topics for the toy sector.

Catherine has 20 years of experience in European Union public affairs, with a specialisation in consumer protection policy. Before joining TIE, Catherine was Director of the Consumer Goods and Financial Services team at one of the top-five consultancies in Brussels prior to becoming in-house Global Corporate Affairs Director for a leading international brewer.

A Belgian national, Catherine studied English and Dutch Literature and Linguistics at Leuven University (KUL) in Belgium and Trinity College Dublin, Ireland. She holds two masters degrees: International Relations from Leuven University and European and International Studies from Sophia Antipolis, Nice, France.